Saudi logistics platform OTO secures $8m funding to fuel UAE and Turkiye expansion

📦 Saudi-based logistics startup OTO has raised an $8 million Series A round, for its shipping gateway that enables online merchants to manage, ship, track, and analyse their shipping and storage activities, from one platform.

The startup connects online store owners with over 250 local and international shipping companies and e-commerce platforms, automating every aspect of the shipping process.

💰 Investor lowdown: The round was led by PIF-owned Sanabil Investments, who were also joined by Saudi’s Sadu Capital, UAE’s Iliad Partners, Jordan’s Propeller, and US-based Soma Capital.

🏄‍♂️ Streamline it

Online store owners typically have to manage and ship their orders using different providers, which generally means using multiple dashboards. OTO streamlines this process by allowing merchants to ship, manage, and track their orders from a single platform.

• OTO offers integrations with various e-commerce and logistics platforms, including Shopify, FedEx, and DHL, among others.

Merchants can connect their own shipping contracts to their Oto account or purchase them at discounted rates through its partnerships with 20 local and international shipping companies.

🐂 OTO bull case

1. OTO claims to serve over 10,000 local and international brands through its platform, having doubled its revenue year-over-year and experienced significant growth in orders processed.
2. The GCC and Turkish e-commerce markets are projected to exceed $150 billion by 2030.

🔮 Flashforward

The Saudi startup plans to use the funds to strengthen its presence in Saudi Arabia, UAE, and Turkey. It also aims to enhance its platform to help online merchants ship faster and offer a better shipping experience to their customers.