Bahrain’s Daleel secures undisclosed investment to expand financial marketplace

💸 Say hello to Daleel! A Bahrain-based fintech that helps consumers find and compare financial products and helps banks and financial institutions access insights to acquire customers more effectively.

Launched in 2022 by Dania Alshowaikh, PK Shrivastava and Ridaa Shah, they've just secured an undisclosed investment round.

💰 Investor lowdown: The round was completed by Hambro Perks Spring Studios, a venture builder backed by Al Waha Fund of Funds, the global investment firm Hambro Perks, and Flat6Labs UAE, MENA’s seed and early-stage venture capital firm.

💰 Financial literacy

According to research conducted by Deel in the region, 67.9% of their respondents rated their financial understanding on the lower end while 51.4% weren’t so sure with the last financial product they applied for.

Daleel (the Arabic word for guide) is on a mission to make stepping into it as easy and accessible as possible, to empower people in building and leading a healthy financial portfolio.

⚙️ Break it down

For individuals? They get rewarded as they expand their financial horizons and work towards their financial goals. Literally.

• Search, compare and find the best financial product for yourself. Daleel offers both banking products and fintech products.
• Learn directly from Daleel’s financial experts without any middlemen.
• Earn points on the app by completing small tasks that enhance your physical and financial well-being; for instance, walking 5,000 steps daily earns users 10 points, which can be redeemed for offers with Daleel's financial and health partners.

For banks and financial institutions? The platform refines their digital experience and improves their bottom line.

• Leverage powerful customer acquisition tools and campaigns to expand your bank's reach efficiently.
• Seamlessly onboard potential leads via API integrations for a smooth conversion process.
• Gain valuable customer insights to tailor experiences and foster loyalty.
• Continuously monitor product performance, adapt offerings in real-time, and stay responsive to evolving customer needs.

🔮 Flashforward

The fresh funding will enable Daleel to accelerate expansion into Saudi Arabia and the UAE.