Egyptian fintech bokra raises $4.6 million pre-Seed round to democratise wealth management

💸 Here’s bokra! An Egyptian fintech aiming to democratise wealth management in MENA by offering goal-based investment and savings products through asset-backed securities.

• Founded in 2023 by Ayman El-Sawy, they’ve just closed a $4.6 million pre-Seed round.

💰 Investor lowdown: The investment round was led by DisrupTech Ventures, and SS Capital, among other investors.

🇪🇬 The unbanked

In Egypt, where about 67% of the population is unbanked, Bokra's mission is crucial as it offers goal-based and asset-backed securities to transform the industry and improve the lives of millions.

This fintech tackles key challenges for retail and SME investors, such as personalised investment planning, unifying fragmented asset classes, transparent fee structures, and making high-value physical assets accessible.

⚙️ Break it down

Set to launch in Q2 2024, the Bokra app offers a tailored and straightforward user experience. Users complete a detailed questionnaire to establish their risk profile, investment period, and monthly contributions. They are then matched with a diversified investment portfolio suited to their goals.

• Additionally, the app includes tools for forecasting investment returns and a dashboard for tracking financial objectives efficiently.

🔮 Flashforward

The funds will be used to launch the Bokra app, expand the range of investment products, and scale operations across MENA.