Imaginario raises $1 million to supercharge video content editing with AI

Here’s Imaginario! A startup that empowers companies to build video search and curation workflows with a powerful vector-based API and no-code platform, has announced a $1 million pre-seed round led by Tunisian 216 Ventures.

• Founded in 2021 by Jose M. Puga and Abdelhak Loukkal PhD, the underlying AI powering the platform was developed in the US while participating in the Comcast Lift Labs Accelerator powered by Techstars, a mediatech incubator with a less-than-1% acceptance rate.

💰 Investor lowdown: The funding round was led by 216 Capital, alongside Blue Lake VC, Earthling Ventures, Comcast NBCUniversal, Techstars and angel investors, including AI engineers from Meta and Google.

🎞️ Throwback

Traditional video content management relies heavily on manual time-stamping and labelling, a process that is labor-intensive, prone to inaccuracies, and difficult to maintain.

Additionally, most online video search capabilities are restricted to keyword searches within auto-generated transcripts, limiting the scope of searchability.

🚀 AI-driven automation

Imaginario AI’s technology streamlines video content management by making entire libraries searchable across visuals, sound, and dialogue with minimal processing and no human intervention.

This is achieved through an AI system which turns human-recognisable elements (such as objects, sounds, actions and emotions) into mathematical objects, which can be searched, curated and modified.

Imaginario AI’s first product, which enables content creators to automatically discover, clip, and reframe video content for social media platforms, is already employed by several Hollywood studios, who have reported over a 60% reduction in the time taken to identify, edit and repurpose traditional broadcast video and feature films for social platforms.

Smaller content creators are also using the platform, which starts at $34 per month, to automate the creation of shareable clips from podcasts and other long-form conversational content.

🔮 Flashforward

The fresh funding will enable the startup to consolidate its development and expand its engineering and sales teams in the United States, Europe and the MENA region.