Kuwaiti social commerce platform Mojo secures seven-figure Seed round

💄 Meet Mojo! A Kuwaiti social commerce platform that connects users with beauty, skincare, and wellness products, offering a space to explore, purchase, and share personal reviews.

And they’ve just raised an undisclosed seven-figure Seed round!

💰 Investor lowdown: This round was led by existing pre-Seed investors, Emkan Capital and Joa Capital, along with new investors, including Plus VC, Atyab Al Marshoud, Wahed Invest, and other angel investors.

Right about now you probably have some questions about Mojo, right? 

🤔 Who? Founded in Kuwait by Abdulaziz Al-Bahar and Nadia Al-Hamad in 2022, Mojo aimed to redefine how we discover, share, and purchase beauty, skincare, and wellness products.

🤷‍♂️ What? The platform empowers users to not only explore a curated selection of offerings but also to become influencers in their own right, earning rewards and sharing their very own honest reviews and beauty journeys - all while earning some well-deserved money for their time!

✨ How? Well, that’s the beauty of it (excuse the pun), it’s really quite simple according to their website.

1. Download the Mojo app and create an account.
2. Browse and buy your favourite beauty, skincare, and wellness products. Once your products arrive, it's your turn to shine. Make some content!
3. Share your creations with the Mojo community, publicly or privately (publicly means more ways to make money btw), and start earning commissions on the sales you inspire - a hefty 10%!

📊 Show me the stats!

Mojo has already showcased growth by:

• Onboarding over 100 leading beauty and wellness brands.
• Achieving a 22x revenue growth last year alone.

📈 Market size? With the global beauty market projected to reach $716.6 billion by 2025, Mojo taps into the Middle East's burgeoning demand for a unique, community-driven shopping experience in beauty and wellness.

🔮 Flashforward

Mojo is eyeing expansion into Saudi Arabia and beyond with this fresh influx of funding.

🐢 Is it a FWDstart favourite?

YES! Mojo's community focus could seriously change how people decide to purchase beauty and wellness items. Monkey see, monkey do as they say…

Weigh in and let us know what you think?

‍