UAE-based proptech Holo closes pre-series A funding round to simplify the home buying journey

🏠 Say hello to Holo, a UAE-based proptech startup that simplifies the homeownership journey by offering digital mortgage services that allow buyers and homeowners to explore refinancing options.

And they just raised an undisclosed pre-Series A funding round, which Holo says was oversubscribed.

• Co-founded in 2020 by Michael Hunter CeMAP and Arran Summerhill, Holo provides the largest direct mortgage platform in the Middle East.

💰 Investor lowdown: This round was led by DFDF and Oryx Fund, along with Aditum Investment Management.

• FYI, in February 2023, Holo closed a seven-figure seed round led by Saudi’s Watheeq Proptech Venture and Hambro Perks Oryx Fund.

🔑 Simplifying home buying

Holo’s online platform enables individuals in the UAE to check their mortgage eligibility, compare 500 products from 20 different lenders, and receive personalised recommendations for the best possible deal based on their profile and preferences.

👪 For buyers? The platform guides users through completing their applications online with assistance from a dedicated case manager. The Holo team takes care of all the legwork, including coordinating with the bank to ensure the loan is processed efficiently.

• Holo is also free for users, earning revenue through commissions from banks for referring clients to their home financing products.

🔮 Flashforward

Holo will use the fresh funds to expand its footprint in the UAE and across the GCC, starting with Saudi Arabia. It also intends to use the funds to grow its team and diversify its product line.